by Kim Morrison | 8 Jun, 2012 | Business Success, Marketing
D is for Database How much is your business worth? To look at it from an accounting point of view, past profitability and asset values are the starting points. But it is often intangible factors, such as key business relationships, which provide the most value....
by Kim Morrison | 25 May, 2012 | Business Success, Marketing, Social Media Marketing
Marketing – the missing element from Social Media Marketing? I was invited by Lisa Dickson of Caseron Cloud Accounting to give a presentation on Social Media to a breakfast networking group. Before I even got started, the main preoccupation and discussion...
by Kim Morrison | 24 May, 2012 | Business Success
Under the Spell of Enchantment Some time ago I read a review of Guy Kawasaki’s book ‘Enchantment – The Art of Changing, Hearts, Minds and Actions’ and added it to my ever-growing list of must-read books. I now wish I had picked up a copy sooner and urge you to...
